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Maldives tourism ministry to revert to ‘ sunny side of life ‘ logo

Maldives seek its new logo as Taj Exotica Resort & Spa welcomes you is to its exclusive, private and romantic island resorts lush with tropical plants and encircled by clear blue waters of one of the largest lagoons of the Maldives
Maldives seek its new logo as Taj Exotica Resort & Spa welcomes you is to its exclusive, private and romantic island resorts lush with tropical plants and encircled by clear blue waters of one of the largest lagoons of the Maldives

Maldives Tourism Ministry has already commenced discussions to change the recently branded ‘Maldives-Always Natural’ logo and slogan back to the previously used logo and slogan ‘ ..the sunny side of life ‘ in promoting tourism of the Maldives.

Maldives Tourism Minister Ahmed Adheeb stated his ministry was discussing with representatives from all parties of the tourism industry to alter the slogan ‘ Maldives always natural ‘ and the according logo back to ‘ ..the sunny side of life ‘, the slogon and logo which had promoted Maldives and Maldives tourism for 11 years, until it was changed last year by the former Maldivian government.

‘Even yesterday we had been in talks with several persons from the industry. Most of them express their positive opinions abaot the change of the Maldives logo and slogan. That is why we are going to discuss this further ‘ Adheeb told.

He further said that the idea to revert back to using the previous Maldives slogan and logo had been put forth as they had been used for a long period of time and had become familiar to a lot of people around the globe, which would make it easier to promote a slogan a logo.

The current slogan ‘Maldives-Always Natural’ including the fingerprint logo comprised of islands, corals, turtles, sharks and herons that transitions from blue to green, was met with criticisms when it drew comparisons to the logo of Washington-based environmental advocacy group, Ocean Conservancy.

Maldives Association of Travel Agents and Tour Operators (MATATO) has welcomed the talks on the reinstatement of old logo.

Maleeh Jamal, the president of MATATO said ‘ We believe it is best for Maldives to reinstate the sunny side of life slogan’ , while Simon Hawkins, who headed the 16 month rebranding process as the former Managing Director at the MMPRC, observed, they had followed a 16 month inclusive process with a cross section of all stake holders, including MATATO and MATI, and they also took the general public view also taken into consideration, before instating the current Maldives logo ‘Maldives-Always Natural’.

Since Maldives ‘s ‘ brand ‘ is not merely a slogan or a logo and rather is how Maldives are  perceived by its visitors and differentiated from other alternative destinations.

Maldives Resorts on white beaches rank among the most attractive ones

Maldives has become recently much more of a stronger brand, probably more than the two slogans in question ever will be, as Maldives are synonymous with beautiful white beaches and specks of emerald green enveloped by dazzling turquoise waters of unique lagoons.

Maldives resorts currently rank on the European tourism market among the most attractive travel and honeymoon destinations. Maldives offers large natural, yet luxury resorts for visitors and encourages also eco-tourism to protect the sensitive environment and underwater life. It is not only divers and snorkelers who enjoy the profuse underwater resources, but also beach tourists and honeymoon pairs are attracted by the nature of the beaches and the climatic and romantic conditions as well. This environment offers great relaxation and recreation possibilities to any tourists and completes the romantic atmosphere of a honeymoon holiday for newly-wed couples in a Maldives resort right in the heart of an island of their choosing among nearly hunderdts.

Maldives Resorts on Maldive Islands : Waking up into cyrstalline waters of the Indian Ocean

Sunny and unspoiled, the Maldives, an unique archipelago comprising more than 1000 coral islands scattered in the azure blue and crystalline waters of Indian Ocean across the equator welcomes all guests.

Maldive Islands are characterized by a unique coral nature and therefore possesing unique tourism resources especially  underwater and in the coastal environment of the islands, lagoons and reefs, enrichered with the year-round tropical climate.

The small, picturesque Maldive islands are surrounded by blindingly white beaches with silky sand, crystalline lagoons that exhibit all shades of blue are more than reasons to fairly acclaim Maldives as paradise on Earth.

Maldives honeymoon : An unforgetable memory

Maldive islands represent beauty and romance for newly-wed couples whe desire to celebrate their special honeymoon in Maldives, where they could enjoy the private and intimate moments in a secluded, natural setting and a warm inviting atmosphere, where the sunsets spectacularly are reflected on azure blue crystal clear waters of unique lagoons.

A series of resorts welcome you in Maldives, all of them with the sole purpose of pleasing their guests and help them to escape to a secluded island resort in the heart of the Indian Ocean, where the sea is inviting and sparkles in the glowing sunlight.

Taj Exotica Maldives Resort & Spa stands out amongst Maldives resorts

Taj Exotica Resort & Spa Maldives stands out amongst Maldives resorts as an exclusive, private and romantic island resort lush with tropical plants and encircled by clear blue waters of one of the largest lagoons of the Maldives, offers its distinguished guests and honeymoon couples relaxation, peace, tranquility and romance.

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