Turkey’s biggest metropolis prepares to host millions of travelling shoppers in its second shopping festival that is due to start on June 9. Istanbul Shopping Festival (ISF) offers big discounts and deals for 21 days to its visitors.

Istanbul / NationalTurk – Istanbul Shopping Fest (ISF) 2012 offers significant discounts and supreme deals as hundreds of businesses participating in the festival will woo crowds of shoppers visiting Istanbul. The 21-day long retail event will take place on the alluring shopping malls and high streets in the city which dwells both on Europe and Asia.

Retailers from Istanbul estimate their turnovers to reach over TRY 7 billion in ISF 2012 . Istanbul Shopping Fest 2012 is shortened to 21 days from last year’s 40 days, yet the glamour of the festival remains unchallenged and all is ready to flatter the shopping tourists who will flock to Istanbul and its much-acclaimed shopping festival.

Istanbul Shopping Festival : More than 90 shopping malls to remain open 24 hours

Istanbul shopping malls are going to be open until 11 pm (23.00) to better accommodate the inflow of tourists with shopping in mind, while certain shopping centres will remain open late into the night. The alluring atmosphere of Istanbul shopping festival will also spread over the high streets of Istanbul and support the dynamics of the shopping world with around 90 shopping centres.

Many of these shopping malls in one of the most prominent cities of Europe will remain open for 24 hours a day during the Istanbul Shopping Festival, so it’ll never be too late to become seized in a shopping frenzy anywhere during the mega event in the megacity of Istanbul !

Concerts and fashion shows at high streets of Istanbul

Various performances, street and fasshion parties and concerts will take place on Istanbul’s fashionable streets to entertain crowds of shoppers. With the grand opening show in 9th ofJune, the Istanbul Shopping Festival 2012 is expected to steal the glamour of Dubai Shopping Festival with its massive discount sprees and extravagant exhibitions, live musical concerts from popular singers and a display of the latest trends in fashion in a city, which became a desirable fashion destination in recent years.

Istanbul Shopping Festival 2012 has set its sight to surpass visitor number of 773,000 people from last year and attract more than a million tourists.

Istanbul will welcome nearly 10 million tourist in 2012

Number of tourists visiting Istanbul has reached a whopping 2.5 million in the first quarter of 2012, with occupancy rates in the city’s many hotels hitting 90 %. The total number of visitors to Istanbul, hosting one of the most prominent shopping festivals of the world is estimated to reach 9 million at the end of 2012.

Places like ‘ Sapphire Bazaar ‘, ‘ Capitol Shopping Centre ‘ and ‘ IstinyePark ‘ along with award-winning Kanyon Istanbul will be the shopping hub for tens of thousands of visitors attracted to the shopping festival from all around the globe. Traditional tourist destinations such as the Grand Bazaar and Egyptian Spice Market will be host to concerts, street festivals and displays such as fashion shows and castwalks fashioned to get tourists spending.

Istanbul Shopping Festival 2012 : Days of shopping and entertainment to dazzle

Besides spices, artefacts and antiques that draw hordes to the vicinities, there’ll be dazzling street shows and performances luring their spectators during the 21 days of shopping, entertainment at 2012 Istanbul Shopping Festival, lucky draws inviting the fortunate and unfortunate to try their fates and competitions- free and fair for all Istanbul tourists.