Istanbul Fashion Week (IFW) is going to shine in Istanbul from Feb 8 to 11. For the first time in the glamorous event’s history, the main event tent is decorated by an architect and the models will be served from menus specially summoned for their sensitive tummies.

Istanbul / NationalTurk – Istanbul Fashion Week (IFW) 2012 will see Turkish designers and brands leaving their marks and showcase their work once again. As usual there will also be a lot going on off stage and backstage as well as the catwalk.

The ever prominent Sense of Taste catering services, which is renowned for its services provided for TV celebrities, superstars and statesmen such as Nelson Mandela, Beyonce, Jay-Z and the no use Kardashian family -whose jobs are syill unkown to the masses-, is set to create a special Turkish atmosphere with a menu prepared by Chef Joshua Cohen with trendy but delish philosophy of “healthy taste.”

Turkish cuisine to set the trend at Istanbul Fashion Week

Sense of Taste will provide services backstage to international standards, with filling, high-fiber recipes providing for daily calorie needs for models who sometimes take part in as many as five shows every day.

Wild rice pilaf and sautéed vegetable salad; fettuccine with low-fat mozzarella, mushroom and tomato sauce; broccoli roasted with soy and sesame oil; marinated fat-free grilled chicken breast, roasted red pepper, Thai noodles, tofu mixed vegetables and fruit salads will be prepared fresh every day for the models.
All meals will be cooked using only olive and sunflower oils. Pan and deep frying of all items has been eliminated, with Sense of Taste choosing to use only the healthiest cooking techniques such as steaming, poaching, braising and baking. Staff will also control the portion sizes of each meal to keep in line with the calorie content.

Sense of Taste to lift the mood at IFW with slices of heaven from Turkish Cuisine

Sense of Taste also aims to provide “the most loved” dishes from Turkish cuisine to boost the performance and strength of other backstage staff the unseen heroes and the backbone of the show. It will provide vegetable soup and fresh fruits for those who miss meals in the hectic backstage environment.

The tent hosting the fashion shows is to be put up in Beyoğlu, Taxim the heart and soul of Istanbul’s ever vbibrant life. For the first time in the event’s history, the tent will be built in the hands of an architect. Leyla Gök, who decorated the tent, sat her priority to create a place both practical and pleasing to the eye and mind and soul. Since the tent is made of white canvas, white wood has been used to match. Gök wants the heart of Istanbul to beat in this tent, so she has tried to add energy to it with color and animation.

Istanbul waits its honored guests for the fashion week

“We studied the details of all fashion weeks, especially in Europe. Yet, function, demand and concept shaped the composition of the place more than inspiration when forming the idea,” said Gök.

Inside the tent, there is a cloakroom and a bar section, comfortable sitting areas where the guests can listen to the DJ. There will be a live DJ performance all day long, which is a first in the event’s history.

There are also various sponsor stands, a VIP lounge section and a press lounge in the tent. The runway tent is 40 meters long, the lounge tent is 40 meters long and the kitchen tent annexed to the all important bar section is 8 meters long.

Such familiar and famous  names in the fashion world as Nejla Guvenc, Atil Kutoglu, Erol Albayrak, Aspen Büyükçınar, Gunseli Turkay, Zeynep Erdogan, John Saracoglu, Özlem Kaya, Simay Bulbul will present their individual fashion shows on stage.

Each place will present and reflect its integrated relation with its surroundings.

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