Facebook leads rise in mobile web use

A new set of audited figures for mobile internet use, the GSMA Mobile Media Metrics, reveal a landscape with one very tall peak.

More than 25% of UK’s population – some 16 million people – accessed the Internet from mobile phones in December. And what were they looking for? The GSMA Mobile Media Metrics, published for the first time on Friday, provide an insight: on the mobile internet, people want to know what their friends are up to – and perhaps do a bit of flirting.

Facebook has a clearly lead in GSMA’s top 10 UK mobile internet sites, with 5 million unique users against 4.5 million for all of Google’s sites.

And the domination is much greater in terms of times spend online and page views. Facebook had 2.6bn page impressions – nearly three times as many as Google, and more than a third of the 6.7bn total. Nearly half the total minutes online in December were spent at Facebook Mobile – 2.2bn minutes out of 4.8bn, with Google on 400m in a very distant second place.

One fifth of UK mobile subscribers now tote smartphones, which is driving a rise in mobile interent use. In December, already 25% of UK’s population or 16 million people accessed the internet from their mobile phones and viewed a total of 6.7bn pages.

Besides Facebook and Google, the sites of the mobile phone operators scored well, with spots three to five going to Telefonica Mobile Networks, Orange Sites and Vodafone Group.

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