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British Supermarket Chain: Price war with Aldi and Lidl costs Tesco boss Philip Clarke the job / UK News

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He lacked a prescription against the strong discounter competition: The head of the British supermarket chain Tesco is his job going. On Tuesday, it should throw a party for his 40-year anniversary.

The news made ​​on Monday for a good atmosphere for investors that Tesco shares rose. This shows how great the pressure on the British supermarket chain must have been at the head of a change had become known recently. “This allows the company a fresh start,” said one trader.

The former Unilever manager Dave Lewis will take over the post from Philip Clarke from October, Tesco announced in the English Cheshunt on Monday. In the Dutch-British consumer goods maker of the 49-year-old Lewis conducts the business previously with toiletries.

Tesco is at home in the UK under strong pressure from discounters – especially the German company Aldi and Lidl, which also make the other established retailers hard to create. According to retail research firm IGD now buys more than half at the discount stores that significantly undercut the prices of the local dealer in the cut.

The business is going weaker than last thought. Revenues and profits are expected in the first half of the fiscal year will be below its own expectations, Tesco warned now again before disappointing figures. The chain cites as reasons for the “difficult market environment,” and investment, to keep the customers. In the past fiscal year, the gain in Tesco fell by six percent to 3.3 billion pounds (4.2 billion euros) in the first three months of the current fiscal year, the chain had to announce the largest revenue loss for nearly four decades.

It is the first time that the Group does not use for the top job on staff from our own ranks. The 54-year-old Clarke had been the leader of the group since 2011. On Tuesday, it would have a party to give his 40-year affiliation with the company. A Tesco spokeswoman said the celebration was canceled.

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