Since 2002, no other album in the US has had such a strong first week sales as “1989”. Again Taylor Swift defies so the sales crisis. Whether it is because they have deducted from their music streaming service Spotify?
It is finished: Also 2014 is an album appear, which can be awarded in the United States with a platinum record. So far no new release of the year had sold over a million copies, was the occasion for industry hangover. But now Taylor Swift took only one week of sales, in order to qualify for Platinum: 1,287,000 times had been sold their album “1989” in seven days, got the market research firm Nielsen SoundScan.
The last time an album sold more in one week was in 2002: at that time the rapper Eminem came up with 1,322,000 copies sold of “The Eminem Show”. Since then, the overall market for recorded music in the United States has almost halved.
The higher the exceptional status of Taylor Swift is assessed in their home country: you can even sell white noise, and now she has with “1989” for the third consecutive year a million seller album for a week – the precursor “Red” (1208000 in 2012) and “Speak Now” (1,047,000 in 2010) were received with great interest.
One factor for the big sales success of the new album could be that the alternative legal to listen to it on the music streaming service Spotify, turned out: As with “Red” presented Taylor Swift and “1989” in the Swedish market leader initially not available. But while “Red” but could hear at Spotify after a few weeks, it seems time to go not only for a short time window, in the “1989” exclusively intended to be accessible only in the sale.
Since Monday, the New-New-Yorker has indeed allow for their complete catalog on Spotify take from the program. This gesture suited to an editorial which she published in July in the “Wall Street Journal”. It made her streaming alongside piracy and file sharing is responsible for the overall decline in album sales and emphasized the value of music: “Music is art, and art is important and rarely important, rare things are precious for valuable things should be paid…”
After Taylor Swift was the Swedish company announced its boycott, Spotify urged in a blog post, the singer, but return again – the fans because: Of the over 40 million Spotify users almost 16 million had played in the previous 30 days, their songs also were represented at 19 million playlists. “Taylor, we were both young when we saw you for the first time. But now want more than 40 million of us, that you stay, stay, stay. This is a love story, baby. Just say yes”, it was based to multiple hits of the singer.
In Germany the popularity of the cat lover is actually still not as large as in the United States: In the album charts published next Friday they will be placed only fourth place, but with three days of sales less than the strongest newcomers: “record” of the Fantastic four straight to number one in the charts. Also on their world tour just advertised Taylor Swift will make only once in Germany Station: 20 June 2015 the Cologne Lanxess Arena.
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